Date : 5 September 2024
Source : Business Today
The government agency that asisst companies in franchising their business, Pernas has inked a deal with restaurant chain, Serai Group Sdn. Bhd. to strenghten in business development, market expansion, and entrepreneurial support initiatives botj locally and potentially overseas.
Both parties intend to work together in developing the franchise industry in Malaysia in efforts to spark innovation, open job opportunities, and support the country’s economic development they said.
Pernas which is regulated by the Ministry of Entrepreneurship and Cooperative Development will work with Serai Group a well-known food and beverage company, to expand their services and help local brands in growing in the local and international markets.
Main Focus of Cooperation
Market Development: Exploring local and international markets together.
Entrepreneurial Support: Supporting franchise entrepreneurs to stimulate economic growth and create job opportunities.
Service Improvement: PERNAS can expand its business concept offering to Bumiputera entrepreneurs and SERAI GROUP can expand their business.