As a franchise development agency, we don’t just support; we shape the future. Through the provision of financing, training, expert mentoring, and access to market opportunities, Pernas acts as a catalyst for the growth of franchise businesses of all backgrounds and sizes; from micro-entrepreneurs to brands ready to step onto the global stage.

Headquartered at Menara Pernas in Bangsar South City, and with five regional offices across the East, North, South, Sabah, and Sarawak corridors; we ensure every franchise entrepreneur’s aspiration is backed with strong support, wherever they are.

Driven by our belief in the potential of local entrepreneurs, Pernas is now moving towards building global networks. Active efforts are underway to open new pathways for introducing local franchises to international markets, while also creating more strategic entry routes to position Malaysia as a world-class franchise hub.

This move reflects our long-term vision: to elevate Malaysia’s franchise industry onto the global stage; one step at a time.

To create and sustain organisational viability through diversified businesses while providing entrepreneurial opportunities to aspiring entrepreneurs.

To be the leading organisation in franchise development and a premier centre of entrepreneurial excellence.

To deliver services with integrity, efficiency, and high impact to entrepreneurs and franchise owners, Pernas is firmly guided by the following core values:

Pernas is committed to leading the development of the national franchise industry by empowering entrepreneurs through comprehensive programmes, schemes, and services supported by high-quality offerings including franchise financing, strategic equity investments, and ongoing support for bumiputera entrepreneurs and local franchise businesses.