The China-ASEAN Expo (CAEXPO), one of the biggest expositions in China has been highly credited as an effective platform to promote the co-operation between China and ASEAN in area of trade, investment and tourism. Held in September every year since 2004, at the Naaning International Convention and Exhibition Centre (NICEC), CEAXPO is organised by the People’s Government of Guangxi Zhuang Autonomous Region and sponsored by the Ministry of Commerce, P.R. China to promote the China-ASEAN FTA, CEAXPO serves as a platform to promote and further strengthen the trade between Malaysia and China.